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The Lottery produced nearly $5.3 billion in revenues for retailers. If you're interested in becoming a retailer, click here.


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June 25, 2018

California State Lottery

Request for Proposal #50107

Advertising Tracking Services

The California State Lottery (Lottery) is releasing Request for Proposal (RFP) #50107 to invite proposals from qualified firms to provide Advertising Tracking Services.

The RFP is available to download from this page at the downloadable link show below.  The Lottery will not distribute paper copies of the RFP.

Contact Laura Lee Rogers at with questions.

Supporting Documents

To read and print pdf document(s) you will need Acrobat Reader (free download)